Panagiotis Leontios

11 Words That Don’t Matter Anymore

In Business on 13/07/2011 at 12:11 pm

There is a language crisis going on.

Buzzwords are so abundant in our professional vocabularies, I’m pretty sure they’re getting their own channel on Oprah Network.

HERE’S THE REALITY: Language that limits, loses.

Today we’re going to explore a collection of dangerous words, their real definitions and a few suggestions for what you can focus on instead:
1. Advertising is just a word for people who don’t have enough friends. Instead of interrupting customers with annoying, treekilling drivel that’s going to be ignored and forgotten, create an act. A moment that deepens the emotional connection over time. Otherwise prospects will take their attention elsewhere. Do your interactions matter?

2. Aspiring is just a word for people who don’t want to commit with both feet. Instead of shirking the responsibility to go full time and go pro, stop waiting to be who you are. Life doesn’t have a preheat setting – you’re either on you’re off. Otherwise you’ll never become what you need to become. Are you still amateur?

Want more? 11 Words That Don’t Matter Anymore


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