Panagiotis Leontios

Digital and Social Media Marketing Introduced (part I)

In Business, IT on 10/12/2015 at 11:38 am

strategy#1 | Digital Marketing is a Strategic Decision


Strategy is basically an organization’s sense of purpose (as stated precisely by its mission). Its three elements are:

  • Analysis: where are we now?
  • Development: where do we want to be?
  • Implementation: how to get there?

Strategic Planning is an organization’s process of defining its long-term direction and the plan for prioritizing its resources in order to implement a strategy.

Digital Marketing (DM) is:

  • Α strategic decision increasingly adopted by many organizations for the engagement of their audiences; this holds regardless size or type of organizations.
  • About using digital media in order to understand the audiences and what they need.
  • Core and key in tracking branding, accountability of investment and ROI.
  • To be expected to produce tangible results after one year of investing into it which is considered to be a reasonable period of time for such an investment.

In the full article you can see the rest four (4) points related to Digital and Social Media Marketing:

#2 | SWOT analysis and SMART objectives serve DM Strategic Planning

#3 | Identifying our Position within Digital Business Ecosystem

#4 | Consumer’s Journey to On Line Purchase

#5 | Digitizing Old Terms



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: