Panagiotis Leontios

Digital and Social Media Marketing – Choosing the right digital profiles (part V)

In Business, IT on 11/04/2016 at 9:48 am

digital profile#1 | Introduction

We have already introduced the concept of the Buyer Persona (BP) and with the concept of our digital platform, we are really talking about the range of social media that we may already be familiar with and those that may come along in the future and those that we are less familiar with. All serve the same purpose for different BPs. What we are dealing with is different technologies, different purposes for these platforms and in those platforms different actions that are performed and are an opportunity to present to the BP.

Obviously, you have heard of Facebook, Tweeter, Snapchat and a range of others. All of which you might have experienced in some way. All these give an opportunity to reach out to the audience, to reach out to different BPs and to actually contact them in a way that is meaningful for them, meaningful for your brand and meaningful for the product. We are going to look at some of these in detail and look at what can be done to actually maximize the benefit of focusing the right BP to the right platform.

So we go about researching the right digital profiles for the right digital audiences by firstly having an understanding of the different sites, areas and platforms that exist and what they can offer for us. For example, LinkedIn is very different from Facebook and also very different from Twitter in terms of what it can offer, in terms of the right type of candidate for our business. We would speak to the websites themselves, look at the different offerings that they are able to give to us so that we can have an understanding of the type of candidate that would exist on those different areas.

You think that Facebook is better for ages 25-40; you think that search is better for ages 35+ but you only think. In digital you can measure. Sometimes you can see conversions coming from nowhere. So you have to see, test and revise.

The digital communication channel that many companies use with their customers is Facebook because it is the primary social media in the country, maybe Twitter, Instagram and Pinterest because their target group is mainly women for instance and YouTube because they are probably trying to get a younger set of customers. They also usually have email marketing in which they set out their weekly newsletters to registered clients and Google+ and Google Maps which give their clients more information for easily finding them.

Read the rest of the article, which covers the following topics:

#2 | Facebook

#3 | YouTube

#4 | Twitter

#5 | LinkedIn

#6 | PPC optimization

#7 | What makes content go viral?

#8 | How to create viral content?

 

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